Software Development for Media and Entertainment Sectors

The way viewers consume data has undergone a complete change in the past few years. Now, viewers are left spoilt for choice with the extensive availability of personalized and rich content. Managing a supply chain in the post-pandemic digital industry has become incredibly time-consuming and complex as most clients have hundreds of media assets, with each asset having the ability to support multiple formats.

At Silwana, we are committed to helping you reimagine the viewer experience with automated platforms and software solutions. With our software development expertise in the industry, we can help you transform your business with the latest trends and advances in the media and entertainment industry. We deliver timely content using the latest technology across multiple distribution channels and track consumer behaviour, helping you make the most out of your data and explore new revenue streams.

The Industry Challenges

The media and entertainment sector faces unprecedented disruption due to the current pandemic situation. The customers no longer demand traditional media and entertainment business models in linear and print, leading to profitability challenges. The industry is now pivoting towards OTT platforms and other digital business models to meet the customers' changing needs at a rapid pace.

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    Consumers are now increasingly streaming online content, attending virtual events, and joining online gaming events. Media & Entertainment businesses are now required to transform their entire supply chain and deliver content across different digital distribution channels at a low cost.

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    Silwana delivers cloud-driven direct-to-consumer content distribution to revolutionize your media business. We enable next-gen media platforms with a single streamlined content order processing system for our client's digital media distribution.

Our Capabilities for the Media and Entertainment Sector

Silwana, one of the leading media storage and distribution platforms, helps media and entertainment organizations with real-time analytics and insights to respond to increased customer engagement or unplanned events. We will kick-start your new-age digital journey to deliver high-quality content services at scale.

Digital Assets Management

We create solutions for easier and more efficient management of media assets that eliminates the need for manual intervention and cuts down the time and costs involved in the process.

Harnessing AI/ML

We help to automate and modernize media and content supply chains using AI/ML to create a simplified and collaborative structure that your business can benefit from.

Ideal Campaign Creation

We drive consumers to your media platforms through a journey-based approach for our campaigns to maximize value at scale, relevance, effectiveness, and cost-efficiency.

Upgrade to Latest Technologies

We help you make the shift to the cloud from traditional infrastructure to unlock the best of the latest digital trends and technologies.

Want to serve customers across multiple digital channels at a low cost? Our team can help you! Get started today.

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