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Infographics and Design

Create a visually-appealing way to communicate.

Use the right blend of text, data and images to engage the users.

What is Infographics and Design?

Infographic, if we collapse the term, results in two words “information” and “graphics”. These words are combined into one to form the concept of Infographics. Hence, infographics can be defined by the way to represent the information in a visual format. Infographics generally combine images, visuals, charts and minimum amount of text to let the readers understand the information easily.

Infographics is also known as visual storytelling because the reader is able to understand the information in the form of graphical representation. So designing the information in the visual format is called Infographic design.

It is important to notice that it is easy for our brains to comprehend the information if it is represented in the visual format. This idea can be used to create the infographic design to communicate the underlying concept or message to the reader. Visual patterns make up for the representation of the information.

Points to consider while building an infographic design:

There are various factors to consider if you want to build an effective infographic design. But, a good infographic design is determined by the effectiveness of it to communicate the underlying information to the users.

Let us take a look at the factors that should be considered to create an effective infographic design.

1. Using geometric shapes to combine the related information:

It is a general notion that we group similar things under one header, category or shape for that matter. Hence, for an effective infographic design, we can consider using geometric shapes like lines, circles, rectangles, squares, etc.

Use similar shapes to break down the similar information. This makes it easier for the onlooker to scan the information.

2. Use contrasting colors:

Colors are always an important factor to consider when infographic design is being discussed. Various visual communication design agencies and infographic design companies exercise a lot of emphasis on colors. And, color psychology can be used to address the human thought process.

To bring the infographics to notice, designers incorporate contrasting colors in an infographic design. The colors that stand out often bring the colors to our notice.

3. Focus on the text hierarchy:

Fonts are the first thing that the reader pays attention to, as they notice the infographic. Poorly selected fonts can ruin nicely designed infographics. This is why the multiple creative infographic design companies make sure that they use the right fonts.

Divide the text into the header, header of the section and the body text. And then decide the type of font for each section. According to the hierarchy of the sections, you should also define the font size.

4. Smartly use pictures and icons to design a great infographic:

Symbols and icons generally represent the textual information. When correctly used, there is no need to specify the information in the text. Moreover, icons and symbols offer a lot of user engagement.

A perfectly designed infographics have the following things:

Various infographic design services provide a lot of options when they design an infographic. But following things define the feasibility of the stated designs.

  • Geometrical shapes are used to group the similar and interrelated information.
  • Using one color to create a contrast that brings the design to notice.
  • Building the text hierarchy with three different styles of the font.
  • To help the users memorize the design, make the use of icons, images and symbols.

Silwana Infotech has been involved with infographic design services for a long time. They understand the significance of a correctly designed infographic. This is why they emphasize largely on visual storytelling. Silwana is one of the topmost infographics agencies to choose from, when infographic design is being considered.

Want your brand to offer visual storytelling? Contact us!